GR8R Capital

GR8R Capital

Build greater businesses.

We acquire and operate UAE services businesses, using technology and hands-on execution to build stronger platforms.

The GR8R loop: acquire, improve, scale, reinvest, and repeat. 01 Acquire 02 Improve 03 Scale 04 Reinvest

Approach

Acquire. Improve. Scale.

  1. Step 1

    Acquire

    Find established businesses with a clear opportunity to grow.

  2. Step 2

    Improve

    Strengthen operations, management systems and customer experience with practical technology and AI.

    • Smarter schedulingPlan staff, routes and bookings around real demand.
    • Better reportingClear monthly numbers that show what is working.
    • AI-assisted workflowsTake routine admin off managers' desks.

  3. Step 3

    Scale

    Connect complementary businesses through shared capabilities and repeatable processes.

Team

Leadership team.

Portrait of Emanuel Brendarou

Emanuel Brendarou

Co-founder & CEO

  • Bain & Company
  • Lincoln International
  • Unifrutti
  • 15+ years in strategy and value creation, across management consulting and corporate roles
  • Most recently Head of Strategy at Unifrutti, an ADQ/L’IMAD-backed company; previously Bain & Co and Roland Berger
  • End-to-end value-creation experience including strategy, greenfield growth and M&A
  • UAE-based, with a network of owners, investors and institutions across the UAE and KSA
Portrait of Murad Khan

Murad Khan

Co-founder & COO

  • Rocket Internet
  • Syarah
  • CarFirst
  • NowNow
  • Omniyat
  • Operator and exited founder across digital, fintech and AI ventures in Asia, the GCC and Africa
  • Founded and scaled CarFirst across Pakistan over six years to exit, in an operations-intensive business
  • Most recently COO at Syarah (KSA); previously CEO of NowNow and CSO at MAJD Digital (by Omniyat)
  • Brings hands-on operating, tech and scaling expertise to every business we own

Together: Bain & Rocket Internet alumni 30+ buy- and sell-side M&A mandates 1 founder exit UAE and KSA networks

Acquisition focus

Established businesses with room to grow.

We focus on services businesses in the UAE where experienced ownership, stronger systems and complementary acquisitions can build lasting value.

  1. Reasonable scale

    Established UAE services businesses with a solid base of customers and revenue.

  2. Proven track record

    Ideally at least five years of operating history.

  3. Ownership transition

    Owners looking to sell or retire, allowing a well-planned handover.

  4. Growth and roll-up potential

    Clear room to grow, with scope to add complementary businesses over time.

Contact

Let’s build something greater.

Every enquiry is read by a founder and handled in confidence.

For investors For business owners